Leran Admoni

Naturally Curious Design Lead

AUSTRALIAN SECURITIES EXCHANGE (ASX)

Connecting with internal and external stakeholders to conceptualise and articulate the new home of ASX, a portal for retail investors to access Australia's largest security exchange.

Key takeaways: Experiment with language! How problems and solutions are framed and communicated can transform project outcomes.

PWC'S CASHFLOW COACH

Leading the UX redesign of a cashflow management tool helping businesses get a real-time view of their overall cash position and predict their future finances.

Key takeaways: The Ikea effect is real, you naturally place greater value on things you have invested your energy into, it's important to take a step back and reflect on your bias and how it's impacting the product and the team.

HSBC PAYME Hong Kong

Connecting business units to create delightful user experiences that fuel the move to cashless payments between friends and businesses in Hong Kong.

Key takeaways: Being conscious and exploring different mindsets plays an important role in design thinking. When team members unconsciously inhabit opposing mindsets this can lead to teams feeling misaligned.

AUSTRALIAN FOOD CATALOGUE

Conceptualising, designing and supporting delivery of a tool that connects Australian business to international suppliers.

Key takeaways: Everyone can be a creative problem solver, but it's a skill that needs to be practiced and encouraged.

The YIELD SENSING+

Unifying desirability, feasibility and viability to create a product that helps agricultural growers confidently make data-driven decisions to reduce cost and improve crop quality.

Key takeaways: To successfully introduce new technology into an organisation, each employee needs to feel empowered and encouraged to do their job differently

Clients

HSBC Logo ASX Logo Transport NSW Logo UBS Logo PwC Logo Food innovation Australia Limited Logo fial Logo Australian Export council logo Rate my adgent logo Data NSW logo Data NSW logo

Thoughts

Scouting your bias

Errors to inspire your next design

Crafting your pitch